Lego Smart-Play Consulting

Now I can finally share what I was doing in Denmark last year: helping workshop marketing ideas for LEGO’s new SMART Play system. This revolutionary new way to experience LEGO through sound and physical interaction has many parallels to my work designing jamboxes, playable packaging, and other casual instruments. Under Sound Design Lead Elysha Zaide, I had the opportunity to work with LEGO designers, execs, and other creatives to help communicate the vast possibilities of this platform to the general public. While I only contributed a small amount of my expertise to the colossal project that is SMART Play, perhaps a little of my mojo and my love of LEGO has rubbed off on this new universe of play…