Lego Smart-Play Consulting

We now know what Moldover was doing in Denmark last year: helping workshop marketing ideas for LEGO’s new SMART Play system. This revolutionary new way to experience LEGO through sound and physical interaction has many parallels to Moldover’s work designing jamboxes, playable packaging, and other casual instruments. Under Sound Design Lead Elysha Zaide, he had the opportunity to work with LEGO designers, execs, and other creatives, to help communicate the vast possibilities of this platform to the general public. While only contributing a small amount of his expertise to the colossal project that is SMART Play, perhaps a little of Moldover’s mojo and his love of LEGO has rubbed off on this new universe of play…